Advanced Certification in B2B Marketing Digitalization Basics


100% Online / Admission open 2025

Overview

Unlock the power of B2B marketing digitalization with our Advanced Certification course. Dive deep into key topics such as data-driven decision-making, customer journey mapping, and omnichannel marketing strategies. Gain actionable insights on leveraging digital tools and technologies to drive business growth and enhance customer engagement. Learn how to optimize your digital presence, create compelling content, and measure the success of your campaigns. Stay ahead of the curve in today's competitive digital landscape with our comprehensive program. Join us and become a certified expert in B2B marketing digitalization basics. Take your skills to the next level and excel in the digital marketing realm.

Course units

• Introduction to B2B Marketing Digitalization
• Understanding the B2B Buyer's Journey
• Content Marketing Strategies for B2B
• Social Media Marketing in B2B
• Email Marketing Automation for B2B
• Search Engine Optimization (SEO) for B2B
• Data Analytics and Reporting in B2B Marketing
• Account-Based Marketing (ABM) in B2B
• Marketing Technology Stack for B2B
• B2B Marketing Campaign Planning and Execution

Entry requirements

The program follows an open enrollment policy and does not impose specific entry requirements. All individuals with a genuine interest in the subject matter are encouraged to participate.

Fee and payment plans

Duration
The programme is available in two duration modes:
- Fast track: 1 month
- Standard mode: 2 months


Course fee
The fee for the programme is as follows:
Fast track: 1 month - Fee: £149
Standard mode: 2 months - Fee: £99

Accreditation

The programme is awarded by Greenwich School of Business and Finance (GSBF). This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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Career roles

Digital Marketing Manager
Marketing Automation Specialist
E-commerce Manager
Content Marketing Manager
Digital Marketing Strategist

Key facts

The Advanced Certification in B2B Marketing Digitalization Basics is a comprehensive program designed to equip professionals with the essential skills and knowledge needed to excel in the rapidly evolving digital marketing landscape.
Through this certification, participants will gain a deep understanding of key concepts such as digital marketing strategies, content creation, social media marketing, and data analytics. They will also learn how to leverage digital tools and technologies to drive business growth and enhance customer engagement.
Upon completion of the program, participants will be able to develop and implement effective digital marketing campaigns, measure their success, and optimize strategies for maximum impact. They will also be equipped with the skills to stay ahead of industry trends and adapt to changing market dynamics.
The Advanced Certification in B2B Marketing Digitalization Basics is highly relevant to professionals working in B2B marketing roles, including marketing managers, digital marketing specialists, and business development professionals. It is also beneficial for entrepreneurs looking to enhance their digital marketing skills and grow their business online.
One of the unique features of this certification is its focus on practical, hands-on learning. Participants will have the opportunity to work on real-world projects and case studies, allowing them to apply their knowledge in a practical setting. Additionally, the program is taught by industry experts with extensive experience in B2B marketing, providing participants with valuable insights and perspectives.
Overall, the Advanced Certification in B2B Marketing Digitalization Basics is a valuable investment for professionals looking to advance their careers in digital marketing and stay competitive in today's fast-paced business environment.

Why this course?

In today's rapidly evolving digital landscape, businesses are increasingly relying on digital marketing strategies to reach their target audience and drive sales. As a result, having an Advanced Certification in B2B Marketing Digitalization Basics is crucial for professionals looking to stay competitive in the market. According to the UK Bureau of Labor Statistics, jobs in digital marketing are projected to grow by 10% over the next decade. This growth is driven by the increasing demand for digital marketing expertise in the B2B sector, where businesses are looking to leverage digital channels to connect with other businesses and drive revenue. Having an Advanced Certification in B2B Marketing Digitalization Basics not only demonstrates your expertise in the field but also equips you with the skills and knowledge needed to navigate the complex world of digital marketing in the B2B space. From understanding the latest digital marketing trends to implementing effective strategies, this certification will give you a competitive edge in the job market. To visually represent the statistics mentioned above, here is a CSS table showcasing the projected growth in digital marketing jobs in the UK: | Jobs in Digital Marketing | Projected Growth | |--------------------------|------------------| | B2B Sector | 10% |