The qualification is 2 stage qualification consisting of 22 mandatory units for a combined total of 360 credits (180 ECTS).
Stage 1 - Mandatory Units (16 units)
● Business Accounting
● Business Analysis
● Business Environment
● IT for Business
● Law for Business
● People and Organisations
● Principles of Marketing
● Consumer Behaviour
● Entrepreneurship and Innovation
● Human Resource Management
● International Marketing Management
● Marketing Communications
● Marketing Planning
● Operations Management
● Personal Development
● Strategic Management
Stage 2 - Mandatory Units (6 units)
● Strategic Management in a Global Context
● Brand Management
● International Marketing
● Creativity, Innovation and Enterprise
● Direct and Digital Marketing
● Relationship Selling and Customer Value