Description

The Diploma in Business and Marketing Strategy is a Regulated Qualifications Framework (RQF) equivalent Level 7 qualification. It is designed to offer learners without prior marketing experience the knowledge and skills they need to be operationally effective in a career in the Marketing field.

For those learners that do have prior experience in Marketing and who also possess a professional qualification, the pathway through this programme will develop their professional competence.

The aims of this programme will allow learners to:
● Gain a sound and coherent foundation in marketing, such that they will be able to define and execute practical marketing interventions that exist in professional practice
● Synthesise and critically evaluate theoretical frameworks of strategic marketing, business ethics, design and innovation as applied to marketing
● Demonstrate an understanding of the practical value of these frameworks in a range of strategic business situations
● Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments
● Develop practical research and analytical capabilities in the context of market/driven strategy, and in particular in the formulation of value propositions in provider/customer relationships
● Review, modify, synthesise and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective
● Critically assess market-sourced data and information from a variety of organisations and use this for strategic marketing and decision making
● Evaluate a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth

Qualification structure

The Diploma in Business and Marketing Strategy consists of 5 mandatory units for a combined total of 120 credits.

Why Online?

• Cost effective - Typically UK diploma starts from GBP £3000 per annum, but with online study, you can enjoy saving more than 60% on your educational investment.


• Practical Content - The coursework is immediately applicable to the careers, and you can earn long-term gains including increase in salary and promotions


• Study anytime, anywhere - You don't have to attend a College campus, so you can study from anywhere in the world. You can download & submit assignments.


• Assessments Assessment is via assignment submission

Who is this course for?

Learners who are seeking to progress to higher education to take a Bachelor's degree course in Management. Learners could also progress directly to employment.

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